Titanium reproduction of the world’s first nose pads with integrated arms and pads, launched in 1923. The design inspiration of the rim wire comes from a bridge design made of 12K in 1930’s The original designed rim, which is slightly thicker than the normal rim on both the front and top surfaces, is composed of milled patterns and lines.
The master mold of the hinges are hand engraved by a craftsman.
The “covered end-pieces”, in which delicately patterned temples are placed on top of the decorated hinges has a stopper function, fusion of the stylistic beauty of vintage products with modern technology.
Luxurious decorations are applied to the entire temples, and the material used for this frame is titanium, which is comfortable to wear, it is a very EYEVAN-like frame.
Eyewear for fashion. 49 years of EYEVAN.
Now one of the items that play a key role in the style is eyewear. There are countless kinds of materials and shapes, such as metal, acetate, square shape and P3 shape. It is common sense to change eyewear according to TPO: Time, Place or Occasion. Eyewear’s select shop is also here and there, and everyone enjoys selecting eyewear in the same sense as clothes and shoes. However, what they took for granted was completely opposite until the early 1970s.
Eyewear, as a symbol of a pencil-geek, was just recognized as a tool for the purpose of correcting vision. The store staff was an optometrist wearing a white coat, which was far away from fashion. The Ivy’s Bible “TAKE IVY” was issued in 1965 and the appearance of students wearing eyewear could be confirmed, but young people who were sensitive to clothing at that time did not attempt to imitate that. Then, at what timing did it get involved with fashion?
1972 Reform to change medical device to fashion began.
Yamamoto Bojin Megane Co., Ltd. established Eyevan, Inc. Eyewear brand EYEVAN started with the concept of “Eyewear for dressing as a fashion accessory” for fashion brand Van Jacket presided by Mr. Kensuke Ishizu. Launching general optical frames.
Continue reading about the historic brand Eyevan in this Sun of Japan article
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2 June 2024