Bugatti Sunglasses

    What our ambassadors say about us

    THE LEGACY CONTINUES: BUGATTI EYEWEAR BY LARRY SANDS

    Optical legend, createur Larry D. Sands is no stranger to hyper luxury. With a legacy spanning over 60 years of incredibly successful eyewear brands— ®Chrome Hearts, ®Matsuda, ®Kieselstein-Cord, ®Shamballa Eyewear, ®Paradis Collection, and the ®Optical Shop of Aspen dynasty. 

    This industry vanguard shows absolutely no signs of slowing down, and at 84 years of age, his refusal to boundaries and desire to create is stronger than ever. “When I got the call from BUGATTI, I was a little surprised, but to be approached by the world’s most powerful and luxurious auto manufacturer, to create their eyewear, was an honor.”  

    For over 110 years, BUGATTI has been at the pinnacle of the automotive industry, creating the most exclusive next-generation hyper sports cars. Following Ettore Bugatti’s motto: “If comparable, it is no longer BUGATTI”, the nine piece debut collection is just that— incomparable, capturing the rich essence of BUGATTI automobiles in a wearable form. 

    Spending over 2 full years in design and development, Sands uses materials and manufacturing techniques the eyewear industry has never seen before, with the goal to design a collection for those who are unafraid of the future. Each piece is meticulously crafted in Japan, from solid 925 sterling silver trim with genuine 18k gold and palladium. The most expensive materials in the world.  

    Other industry-first techniques are used across the collection such as PVD, positive vapor deposition, a process in which a solid material is vaporized in a vacuum and deposited onto the surface of the eyewear. 

    For the brand loyalists, details taken from BUGATTI’s iconic design language are woven throughout the collection, capturing the feeling of the early brand from the 1930’s and 40’s with a unique modernization. The unmistakable red enamel macaron, a badge of honor ornamenting each vehicle, and even custom wirecore developed in sheets to mirror the intricate grill pattern from BUGATTI’s horseshoe radiator. The BUGATTI Eyewear collection elegantly reinterprets the spirit and tones of the brand, forming an exquisite fusion of ‘then’ and ‘now’.

    PREMIUM MATERIALS

    Each piece of BUGATTI Eyewear is meticulously crafted in Japan, from .925 Sterling Silver and finished with genuine 18k gold and palladium coatings; the most expensive materials in the world. The use of real carbon fiber and Macassar ebony wood is another impeccable design iteration that is unique to the collection and pays homage to BUGATTI’s incredible automobiles. No detail is overlooked, with components rendered in Grade 5 Japanese titanium— the highest available, used for aerospace and known to withstand temperatures up to 600° F.

    PVD COATINGS

    Positive Vapor Deposition (PVD) is a process in which a solid material is vaporized in a vacuum and deposited onto the surface of the product– a key breakthrough for the eyewear industry and is also used in the development and production of BUGATTI automobiles. The PVD acts as a Diamond Like Coating, creating a surface that is highly resistant to wear and guaranteed for the lifetime of the product.

    ZEISS LENS

    BUGATTI Eyewear doesn’t compromise with vision, which is why ZEISS® lenses are used in every frame— providing optimal vision clarity from the lens center to the periphery, in a lens that is flatter, thinner, and more attractive than standard lenses. The leader in lens technology, ®ZEISS coatings offer scratch resistance, anti-reflective properties, and a surface that is more dirt resistant and easy to clean.

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