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DITA ZAZOE DTS145 A02
€ 415,00A delicate butterfly silhouette, DITA Zazoe is crafted from incredibly lightweight and flexible titanium.
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DITA LAGEOS DTS532 52 03
€ 550,00A classic round shape with a twist of modernization and high-end construction. LENS:Dark Brown to Clear
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DITA KADER DTS705 A01
€ 415,00DITA’s KADER is a brooding, genre-bending acetate frame with an industrial physicality. DITA Kader represents the dazzling future of bold eyewear in DITA’s stable of character frames.
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BlackDITA MenDITA SunglassesDITA WomenGoldMen's sunglassesMetalRectangle SunglassesSquareWomen's sunglasses
DITA MIDNIGHT SPECIAL DRX2010 L GLD BLK 60
€ 550,00DITA MIDNIGHT SPECIAL is a rectangular unisex titanium frame.
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DITA BRAINDANCER DTS525 58 01
€ 415,00DITA’s BRAINDANCER is a 80’s inspired feminine high-end acerate shape with the brow-line of a modern cat-eye.
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DITA MAGNIFIQUE 22015 A BLK 56
€ 385,00DITA MAGNIFIQUE is a show-stopping cat eye, crafted from from luxurious Japanese acetate, that nods to the Golden age of Hollywood where glamor reigned.
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DITA ZAZOE DTS145 A03
€ 415,00A delicate butterfly silhouette, DITA Zazoe is crafted from incredibly lightweight and flexible titanium.
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DITA CREATURE 22035 – GRY-GLD 62
€ 415,00DITA CREATURE – Feminine Butterfly shape in titanium and acetate
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DITA DAY TRIPPER 22031 E BLK ROSE GLD 55
€ 535,00DITA’s DAY TRIPPER is a feminine acetate frame inspired by a romance of an itinerant couple traveling America’s open roads.
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DITA NACHT ONE DTS108 GRY / BLK 54
€ 575,00DITA NACHT ONE – Vintage bike riders inspired goggles from 1960’s – Titanium bar, acetate cups, CR39 100% UVA UVB protection AR Coated.
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DITA MICRO-ROUND DTS406 A01
€ 595,00DITA MICRO-ROUND, a futuristic women’s shape with high-quality acetate seamlessly integrates with a singular titanium unit feature photo-chromatic lenses that darken with UV exposure.
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DITA SUPERFLIGHT DST133 – BLK / GLD 61
€ 395,00Flight-Eight is a continuation of DITA’s celebrated flight series that delivers a new athletic shape for aviation enthusiasts. LENS: Brown
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DITA MACH ONE 2030 BLACK SILVER 59
€ 625,00DITA MACH SEVEN is an extension of the Mach-Series, Mach-Seven injects new life into DITA’s celebrated aviator franchise. LENS: Grey to Clear Gradient
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DITA SUBSYSTEM DST141 – SLV / GLD 48
€ 585,00DITA’s designers set out with the goal of making one of the most ornate and highly detailed all-titanium aviators in the history of the brand, resulting in SUBSYSTEM.
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AcetateBlackDITA MenDITA SunglassesDITA WomenMen's sunglassesRectangle SunglassesRockstarWomen's sunglasses
DITA MUSKEL DTS701 A01
€ 550,00DITA’s signature chunky acetate frames are back — Muskel is leading the way
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DITA REDEEMER DTS530 54 01
€ 415,00DITA’S REDEEMER is a cat-eye with an angular attitude, the Redeemer is a beautifully sculpted acetate frame with subtle architectural details.
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DITA SOULINER TWO DTS64 02
€ 725,00A future icon in the making, Souliner-Two builds upon the success of its predecessor, Souliner-One, by combining super-size proportions with a host of unique technical details.
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DITA TERRON DTS703 A01
€ 425,00A chunky acetate aviator crafted with a feminine sensuality, DITA Terron’s dramatic experimentation with weight and proportion propels a classic style into a sci-fi future.
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What our ambassadors say about us
DITA: Category of One
Perfecting the Art of Eyewear
For over 20 years, DITA has focused on one thing: perfecting the art of eyewear. We are not a fashion house license; we specialize in eyewear.
- Unseen Craftsmanship: Every DITA frame involves extensive design, research, and development. The months of effort are evident when you hold a DITA frame.
- Industry Benchmark: DITA’s standards are the benchmark for luxury eyewear.
Serving Discerning Clientele
DITA caters to the world’s most discerning clients, forming unique relationships in culture, style, sport, and entertainment.
Design That Finds Beauty in Purpose
Innovative Design Process
- Focus and Discipline: Each design is treated independently, taking months from conception to production.
- Transdisciplinary Approach: Designers and engineers from various fields, including automotive design, sculpture, and architecture, collaborate.
- Experimentation: Designers experiment with ideas, technology, and materials outside traditional eyewear. Prototypes are refined until they meet DITA’s high standards.
Key Features
- Premium Lenses: Known for optical clarity, beautiful tintability, and superior color holdout.
- Acetate Finishing: Uses a proprietary tumbling process for a beautiful finish and high-quality acetate.
- Optical Coatings: Lenses feature AR coating to reduce glare, with a chemical hard coat for scratch resistance and durability.
- Titanium Production: Utilizes high-grade Beta-Titanium, which is thin, durable, and flexible, weighing 1/3 of steel.
- Hinge System: Designed with removable and replaceable parts for longevity.
DITA’s History and Evolution
1995: Brand Inception
Founded in 1995, DITA reinvented eyewear by transcending conventions, creating discreet luxury with bold character frames and innovative technology.
- Early Collections: Vintage-inspired frames from the 50s and 60s with bold colored lenses.
1998: First Men’s Collection
- Top Sellers: Double Agent and Agent 99, retro-inspired wrap frames with modern touches.
- Celebrity Influence: Celebrities and musicians began wearing DITA frames.
Milestones
- 1999: Established relationships with highly regarded artisans in eyewear.
- 2006: Focused on challenging preconceptions of eyewear design.
- 2018: Opened a proprietary factory in Japan to invest in R&D for unique design and production methods.
Celebrating Craftsmanship and Culture
Craftsmanship
- Expertise: True value lies in the effort and skill behind each frame, which can only be felt, not measured.
Culture
- Innovation: DITA’s designs are informed by art, architecture, cinema, and sport.
- Collections: From ultra-thin acetates in the DITA-FEATHERLIGHT collection to luxurious titanium and custom hardware in the DITA-SERIES collection.
- Heritage: A culture that transcends convention and offers a vision for the future as memorable as its past.
Explore DITA’s collection at Sun of Japan and experience eyewear that combines tradition with innovation, creating a statement of luxury and individuality.
THE LEGACY CONTINUES: BUGATTI EYEWEAR BY LARRY SANDS
Optical legend, createur Larry D. Sands is no stranger to hyper luxury. With a legacy spanning over 60 years of incredibly successful eyewear brands— ®Chrome Hearts, ®Matsuda, ®Kieselstein-Cord, ®Shamballa Eyewear, ®Paradis Collection, and the ®Optical Shop of Aspen dynasty.
This industry vanguard shows absolutely no signs of slowing down, and at 84 years of age, his refusal to boundaries and desire to create is stronger than ever. “When I got the call from BUGATTI, I was a little surprised, but to be approached by the world’s most powerful and luxurious auto manufacturer, to create their eyewear, was an honor.”
For over 110 years, BUGATTI has been at the pinnacle of the automotive industry, creating the most exclusive next-generation hyper sports cars. Following Ettore Bugatti’s motto: “If comparable, it is no longer BUGATTI”, the nine piece debut collection is just that— incomparable, capturing the rich essence of BUGATTI automobiles in a wearable form.
Spending over 2 full years in design and development, Sands uses materials and manufacturing techniques the eyewear industry has never seen before, with the goal to design a collection for those who are unafraid of the future. Each piece is meticulously crafted in Japan, from solid 925 sterling silver trim with genuine 18k gold and palladium. The most expensive materials in the world.
Other industry-first techniques are used across the collection such as PVD, positive vapor deposition, a process in which a solid material is vaporized in a vacuum and deposited onto the surface of the eyewear.
For the brand loyalists, details taken from BUGATTI’s iconic design language are woven throughout the collection, capturing the feeling of the early brand from the 1930’s and 40’s with a unique modernization. The unmistakable red enamel macaron, a badge of honor ornamenting each vehicle, and even custom wirecore developed in sheets to mirror the intricate grill pattern from BUGATTI’s horseshoe radiator. The BUGATTI Eyewear collection elegantly reinterprets the spirit and tones of the brand, forming an exquisite fusion of ‘then’ and ‘now’.
PREMIUM MATERIALS
Each piece of BUGATTI Eyewear is meticulously crafted in Japan, from .925 Sterling Silver and finished with genuine 18k gold and palladium coatings; the most expensive materials in the world. The use of real carbon fiber and Macassar ebony wood is another impeccable design iteration that is unique to the collection and pays homage to BUGATTI’s incredible automobiles. No detail is overlooked, with components rendered in Grade 5 Japanese titanium— the highest available, used for aerospace and known to withstand temperatures up to 600° F.
PVD COATINGS
Positive Vapor Deposition (PVD) is a process in which a solid material is vaporized in a vacuum and deposited onto the surface of the product– a key breakthrough for the eyewear industry and is also used in the development and production of BUGATTI automobiles. The PVD acts as a Diamond Like Coating, creating a surface that is highly resistant to wear and guaranteed for the lifetime of the product.
ZEISS LENS
BUGATTI Eyewear doesn’t compromise with vision, which is why ZEISS® lenses are used in every frame— providing optimal vision clarity from the lens center to the periphery, in a lens that is flatter, thinner, and more attractive than standard lenses. The leader in lens technology, ®ZEISS coatings offer scratch resistance, anti-reflective properties, and a surface that is more dirt resistant and easy to clean.
Copyright © Sun Of Japan. All rights reserved.
"I’m super pleased with the delivery my coveted Aquila sunglasses! A personal inside, together with card of authenticity, with the arrival package made my day. Classic Japanese packaging, all done with care. It made the experience that much more satisfying. Love the glasses and design and production quality by Masunaga. Selection of the best globally eyewear I consider means I will return for more.."
September 2024