Matsuda Sunglasses

    What our ambassadors say about us

    Masters of Metal

    Using the finest metals in the world — titanium, stainless steel, sterling silver, and 18k solid gold — Matsuda’s master Japanese craftsmen transform raw materials into intricately detailed works of art, employing techniques few others would attempt: prioritising quality over mass production.

    A Clear Vision

    Matsuda’s CR-39 lenses are lighter and more impact-resistant than glass and filter out 100% of harmful UVA and UVB light. Each lens is treated with seven layers of anti-reflective coating. This reduces eye strain by eliminating unwanted reflections. For even greater clarity, Matsuda’s polarised lenses filter out distracting glare and enhance contrast.

    50 Years of Exploration

    In the 1960s, Mitsuhiro Matsuda experimented with the deconstruction of western design through his study of traditional Japanese fashion. Matsuda created pieces that evoke a profound connection with the past with a playfully innovative with a touch of European romance. Inspired by Gothic architecture, Victorian art, and American jazz, Matsuda opened the door for an international, avant-garde wave of new design steeped in cultural heritage, designed for tomorrow.

    Sculptors of Acetate

    Our Japanese acetate forms are sculpted exclusively from an organic plastic derived from cotton and cured for over three months prior to construction. This lengthy process produces uniquely rich colors with unrivaled strength and durability. Each piece is then hand-finished by master polishers who have apprenticed for 10 years to perfect their technique, producing a remarkably soft feel, sculpted for a lifetime of hard use.

    Architects of Eyewear

    Every hinge, temple, and component used in Matsuda’s eyewear is thoughtfully considered and uniquely designed for each collection. From the iconic side shields to Matsuda’s innovative pince-nez bridges, the designs are an unmistakable homage to our heritage today, redefined for tomorrow.

    Finishing touches

    Once each piece of eyewear has been hand-assembled and meticulously inspected for imperfections, it is adjusted and aligned to meet the highest quality standards. This rigorous process reflects 50 years of mastery in creating products designed for your expression.

    THE LEGACY CONTINUES: BUGATTI EYEWEAR BY LARRY SANDS

    Optical legend, createur Larry D. Sands is no stranger to hyper luxury. With a legacy spanning over 60 years of incredibly successful eyewear brands— ®Chrome Hearts, ®Matsuda, ®Kieselstein-Cord, ®Shamballa Eyewear, ®Paradis Collection, and the ®Optical Shop of Aspen dynasty. 

    This industry vanguard shows absolutely no signs of slowing down, and at 84 years of age, his refusal to boundaries and desire to create is stronger than ever. “When I got the call from BUGATTI, I was a little surprised, but to be approached by the world’s most powerful and luxurious auto manufacturer, to create their eyewear, was an honor.”  

    For over 110 years, BUGATTI has been at the pinnacle of the automotive industry, creating the most exclusive next-generation hyper sports cars. Following Ettore Bugatti’s motto: “If comparable, it is no longer BUGATTI”, the nine piece debut collection is just that— incomparable, capturing the rich essence of BUGATTI automobiles in a wearable form. 

    Spending over 2 full years in design and development, Sands uses materials and manufacturing techniques the eyewear industry has never seen before, with the goal to design a collection for those who are unafraid of the future. Each piece is meticulously crafted in Japan, from solid 925 sterling silver trim with genuine 18k gold and palladium. The most expensive materials in the world.  

    Other industry-first techniques are used across the collection such as PVD, positive vapor deposition, a process in which a solid material is vaporized in a vacuum and deposited onto the surface of the eyewear. 

    For the brand loyalists, details taken from BUGATTI’s iconic design language are woven throughout the collection, capturing the feeling of the early brand from the 1930’s and 40’s with a unique modernization. The unmistakable red enamel macaron, a badge of honor ornamenting each vehicle, and even custom wirecore developed in sheets to mirror the intricate grill pattern from BUGATTI’s horseshoe radiator. The BUGATTI Eyewear collection elegantly reinterprets the spirit and tones of the brand, forming an exquisite fusion of ‘then’ and ‘now’.

    PREMIUM MATERIALS

    Each piece of BUGATTI Eyewear is meticulously crafted in Japan, from .925 Sterling Silver and finished with genuine 18k gold and palladium coatings; the most expensive materials in the world. The use of real carbon fiber and Macassar ebony wood is another impeccable design iteration that is unique to the collection and pays homage to BUGATTI’s incredible automobiles. No detail is overlooked, with components rendered in Grade 5 Japanese titanium— the highest available, used for aerospace and known to withstand temperatures up to 600° F.

    PVD COATINGS

    Positive Vapor Deposition (PVD) is a process in which a solid material is vaporized in a vacuum and deposited onto the surface of the product– a key breakthrough for the eyewear industry and is also used in the development and production of BUGATTI automobiles. The PVD acts as a Diamond Like Coating, creating a surface that is highly resistant to wear and guaranteed for the lifetime of the product.

    ZEISS LENS

    BUGATTI Eyewear doesn’t compromise with vision, which is why ZEISS® lenses are used in every frame— providing optimal vision clarity from the lens center to the periphery, in a lens that is flatter, thinner, and more attractive than standard lenses. The leader in lens technology, ®ZEISS coatings offer scratch resistance, anti-reflective properties, and a surface that is more dirt resistant and easy to clean.

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